The use of carefully selected production materials, drawing, calligraphy, flat color fields and a slightly classical approach to typography shape my work as a graphic artist and creative director. Over the years I have developed identities, promotional materials, packaging and publication designs for a wide range of institutions, brands and individuals. Examining the history of food, celebration, as well as the notions of pleasure, health and happiness help me define the needs of the projects I work on. Highlighting the impact of food in different cultural environments is the main emphasis of my approach to art and design.